library · long-form
ASO guides
Plain-language guides to App Store Optimization, grounded in the same methodology Sniffy uses to score apps. Read one, then see a sample sniff to watch it applied to a real app.
metadata · 5 min read
iOS Subtitle Strategy: The Highest-Leverage Metadata Field
Your 30-character subtitle is the strongest single metadata signal Apple ranks on. Here's how to choose what goes in it.
competitors · 6 min read
Competitor Keyword Overlap: Finding Where Rivals Outrank You
Apps ranking above you aren't just ranking — they're ranking on your keywords. Here's how to find the overlap and what to do about it.
methodology · 5 min read
The Metadata Score: How Sniffy Grades Your App's ASO Health
A 0–100 score across six metadata components. What each weight measures, what penalizes it, and how to read the breakdown.
keywords · 4 min read
Keyword Rank Buckets: Why Position 11–30 Matters and Position 51+ Doesn't
App Store rank distribution is non-linear. Sniffy buckets keywords into actionable groups — here's why that mapping is the most useful framing.