Public ASO sniff · iOS App Store · US
MyFitnessPal: Calorie Counter
by MyFitnessPal, Inc.
MyFitnessPal: Calorie Counter scores 71/100 across the indexed metadata surfaces. "calorie counter" is already ranking — the work is converting that into title-bar real estate. Calorie Counter - MyNetDiary is winning surface area on terms MyFitnessPal: Calorie Counter doesn't carry yet.
Recommendations
1. Add "calorie tracker" to the app title.
Title is Apple's heaviest-weighted indexed field. "calorie tracker" currently sits in the keywords field (rank bucket 1-10); pulling it into the title is the biggest single rank lever available.
Why this matters: Title text gets the highest keyword weight in App Store search ranking — a primary keyword in the title can shift a listing's rank by roughly 10%. Apple Search Ads — App Store algorithm
2. Add "food diary" to the app title.
Title is Apple's heaviest-weighted indexed field. "food diary" currently sits in the keywords field (rank bucket 1-10); pulling it into the title is the biggest single rank lever available.
Why this matters: Title text gets the highest keyword weight in App Store search ranking — a primary keyword in the title can shift a listing's rank by roughly 10%. Apple Search Ads — App Store algorithm
3. Add "macro tracker" to the app title.
Title is Apple's heaviest-weighted indexed field. "macro tracker" currently sits in the keywords field (rank bucket 1-10); pulling it into the title is the biggest single rank lever available.
Why this matters: Title text gets the highest keyword weight in App Store search ranking — a primary keyword in the title can shift a listing's rank by roughly 10%. Apple Search Ads — App Store algorithm
4. Rewrite the subtitle.
Subtitle does not include the primary keyword "calorie counter" — the cheapest fix available.
5. Study how Calorie Counter - MyNetDiary uses "mynetdiary".
Overlaps on "calorie counter" — direct rank competition. Leans on "mynetdiary" — terms your listing doesn't carry.
Competitor trail
- Calorie Counter - MyNetDiary · overlap: calorie counter
- Cal AI - Calorie Tracker · overlap: calorie tracker
- Lose It! – Calorie Counter · overlap: calorie counter
- Calorie Counter & Food Tracker · overlap: calorie counter
- Cronometer: Calorie Counter · overlap: calorie counter
Suggested keywords
- mynetdiary
- appediet
- calory
- easyfit