Public ASO sniff · iOS App Store · US
Tally: Everything Pickleball
by Vincent Theo Roque
Tally: Everything Pickleball scores 40/100 across the indexed metadata surfaces. "pickleball" is the keyword with the most leverage right now. Pickleball Stars is the closest competitor on these keywords.
Recommendations
1. Rewrite the subtitle.
Subtitle does not include the primary keyword "pickleball" — the cheapest fix available.
2. Apple keyword dedup — drop "pickleball" from the keywords field.
Apple indexes your title and subtitle automatically, so repeating "pickleball" in the 100-char keywords field wastes 10 characters. Reclaim those slots for terms only reachable via the hidden field.
Why this matters: iOS app titles are capped at 30 characters and indexed for search. Unused title bytes are unused ranking signal. Apple App Store Connect Help — App Information
3. Translate your listing for 4 storefronts (JP, DE, BR, KR).
Listings in non-matching languages typically lose 15–30% of organic installs in those regions. Translating title, subtitle, and short description in the affected locales is the highest-leverage single move.
Why this matters: Each App Store locale gets its own title, subtitle, keyword field, and screenshots. Apps that ship only English forfeit ranking in the 80+ non-English storefronts, including high-LTV markets like Japan, Korea, Germany, and Brazil. Apple App Store Connect Help — App localizations
4. Lift mentions of "pickleball" in description from 2 to 8.
Description currently mentions "pickleball" 2× (1 per 1066 chars). The 2026 target is 1 per 250 chars, so lift to 8× to match the indexed-density sweet spot.
Competitor trail
- Pickleball Stars · overlap: pickleball
- Pickleheads - Play Pickleball · overlap: pickleball
- DUPR
- PickleBall 3d · overlap: pickleball
- Pickleball+ · overlap: pickleball
Suggested keywords
- play
- tennis
- team