Public ASO sniff · iOS App Store · US
Tally: Everything Pickleball
by Vincent Theo Roque
Tally: Everything Pickleball already has a strong title, so the biggest leverage is shifting the subtitle to include the primary keyword "pickleball" and reduce wasted keyword-field space. The current subtitle scores lower because it omits the primary term, and the keyword field is also carrying one duplicate token that consumes budget without adding coverage. Competitors like Pickleheads - Play Pickleball and SwingVision: Tennis Pickleball show that adjacent terms such as "play" and "tennis" are relevant only where they fit the product, but the cleanest gain here is still better coverage of the core intent.
Recommendations
1. Rewrite the subtitle to include the exact primary keyword "pickleball" while keeping the scoring/feature angle concise.
Subtitle score is 50 because it misses the primary keyword; this is the cheapest fix available. The current subtitle length is already in the optimal range, so a targeted swap should improve relevance without sacrificing readability.
2. Trim the keyword field to remove the duplicate token and preserve only unique, on-topic terms.
The keywords field scores 47 because one keyword duplicates words already present in the title/subtitle. Cleaning that waste improves field efficiency without changing the visible metadata.
Why this matters: Apple indexes title + subtitle + keyword field together and counts each token once — repeating a keyword across two of these fields wastes the 30-char subtitle budget without adding ranking weight. Apple Search Ads — Choosing keywords
3. Use a short-description variant that leans harder into the highest-intent terms and user outcomes.
The description score is 70, with coverage of only 3/5 target keywords. The content is already well-paced, so the opportunity is selective reinforcement rather than a rewrite.
4. Lift mentions of "paddle" in description from 0 to 8.
The description doesn't mention "paddle" at all. At the 2026 target of 1 exact-phrase mention per 250 chars, your description warrants 8. On Android the description is indexed for search; on iOS it's scanned by humans for "on-topic" confidence — both reward correct density.
Why this matters: Google Play indexes the full app description for search. Density matters — community guidance lands on roughly 1 exact-phrase mention per 250 characters as a sustainable target for each ranking keyword. Google Play Help — Store listing best practices
Competitor trail
- Pickleball Stars · overlap: pickleball, pickle
- Pickleheads - Play Pickleball · overlap: pickleball, pickle
- DUPR
- Pickleball Scorecard App · overlap: pickleball, pickle
- Pickleball+ · overlap: pickleball, pickle
Suggested keywords
- play
- tennis
- team